Often referred to as the “Media Capital of the World”, Burbank is a thriving and growing city of just 17 square miles with a population slightly over 100,000. An internationally known destination thanks to its entertainment credentials, its entertainment industry is home to many major organizations including Warner Bros. and The Walt Disney Company.
Burbank’s population more than doubles (to over 250,000) during work hours with the majority of those employees driving single occupant vehicles to and from work. What’s good about congestion? It’s the sign of a robust economy. It’s a great time to be here in Burbank, and we’re all excited about the new development that’s coming. But it is also going to mean more people and traffic, and we want to be smart about how we deal with all of it!
As a result, easing congestion and providing effective transportation options has become a priority for the City. Burbank has three popular train stations serviced by Amtrak and Metrolink, the Burbank Bus system, and many Metro lines, including the popular Metro Line 501 which connects via an express bus from North Hollywood to Pasadena. In the future, we’ll also see improvements to the I-5 Empire Interchange, Bus Rapid Transit between North Hollywood and Pasadena, a streetcar that connects Burbank to Glendale, and more active transportation options with bike share and an improved bike path network.
Burbank’s TDM Ordinance
In addition to providing world class transportation options, the City of Burbank has taken a progressive stance with proactive transportation policies to mitigate congestion and sustain high a quality of life.
The City of Burbank’s Transportation Demand Management (TDM) Ordinance was established in 1991 as a response to increased congestion in Burbank’s Media District. The TDM Ordinance was extended to the Downtown Burbank area in 1997. According to the Burbank Center Plan (Municipal Code Section 10-2534) and the Burbank Media District Specific Plan (10-1-2132) employers in Downtown Burbank or the Burbank Media District with 25 or more employees are required to reduce the number of employee vehicular trips that their businesses generate by:
- Becoming a paying member of the BTMO
- Surveying employees about their commute trips during the peak period of 4:00pm to 6:00pm and reporting to the BTMO.
- Map of Transportation Demand Management Areas
The BTMO then presents the cumulative results to the City of Burbank annually. This survey will allow the City of Burbank to better understand how employees commute to and from work, and help to guide the City’s future transportation plans and programs.