The City’s municipal code specifies that employers in the Media District and Downtown Burbank Specific Plan Areas with 25 or more employees are required to reduce their evening peak period automobile travel by 38%, reaching an Average Vehicle Ridership (AVR) of 1.61. Each year, employers are required to survey their employees to determine their AVR and report their efforts to reduce employee trips.

What is AVR?

Average Vehicle Ridership (AVR) is a metric used to measure the number of people coming to or leaving a site versus the number of cars. 1 person arriving or leaving in 1 vehicle would create an AVR of 1, while 2 people arriving in 1 vehicle (or 1 arriving in a vehicle and 1 arriving by bicycle) would create an AVR of 2.

What is an AVR Target?

The City has assigned an AVR target of 1.61 to employers in the Media and Downtown districts. Though there are currently no penalties for not hitting the 1.61 target, employers should do their best to get there by encouraging and promoting alternative transportation options like taking transit, walking, biking, or carpooling.

If your worksite has trouble meeting the target, get in touch with us! We are here to help you develop strategies and connect you to resources that can help improve your worksite’s AVR.

If you want to learn more about why the City decided to measure AVR and how they came up with the 1.61 target, check out this presentation from our 2022 All Member’s Meeting.